Story – SHOMKA

Our brand's journey began in 2020, inspired by our firstborn son, Uosis. As he grew, our understanding of life transformed. Sustainability took on a deeper meaning for us — so much so that we founded a sustainable headwear brand, naming it after our son. You may know us as Ash, the English translation of Uosis, which means "Ash tree." His initials became our identity, and we've cherished every moment of building something special under that name.

But now, with our family growing, we felt it was time for our brand to grow too. With the arrival of our second son, Gluosnis (Willow tree), we're adding a new branch — a fresh wave of inspiration that we hope you'll feel too.

SHÓMKA is our family’s surname, connecting both our boys, and it feels like home — a place to grow and thrive. Changing such a well-known name was daunting, but deep down, we knew that anchoring our brand in something as meaningful as our surname would give us a solid foundation for the future — something that resonates with who we are. We’re still us, just with a name that means even more to us personally.

It’s quite obvious that the names our boys have come from our immense love for nature, a love we seek to pass on to our children as one of the greatest virtues. We believed with Ash, and we still believe with SHÓMKA, that the generation of our children will heal and recover our weakened Earth. In the meantime, we are searching for the balance between consumerism and sustainability and dare to create timeless products.

As a family, our core values are respect for each other and each other's passions, the ability to feel free while being together, and, of course, our main focus is to embrace nature. Especially since our boys were born, we’ve come to understand its importance. We are working together toward our dream of creating a more aware world and a better future for our children.

I'd love for you to meet Edvinas, the man who stole my heart and the father of our amazing boys. His kindness, calm presence, and fearless pursuit of his dreams drew me in from the start. Edvinas studied business in the Netherlands and South Korea, but before we started dating, he told me he’d traded his career for his true calling: music. His wild spirit and passion for what he loves inspired me deeply.

I've always been lucky enough to do what I love, so finding someone who chases his dreams no matter the odds felt like something special. And it truly was — we've built a life together full of adventure.

Edvinas is the backbone of our family and our brand. He handles everything behind the scenes, from dreaming up future plans and business strategies to doing graphic design, editing pictures, filming, and everything else we share. He’s the one who keeps me grounded when things get stressful. Edvinas always knows how to bring me back to a place of calm, turning stressful moments into opportunities for growth. We wouldn’t be where we are without him.

As for me, I’m Asta. I would describe myself as kind and creative. I graduated from Vilnius Academy of Arts with a degree in jewelry design. I grew up in the countryside, always surrounded by nature. My late father had a profound impact on my understanding of respecting the Earth. He showed me every nesting bird, every serpent in our backyard, and would wake me at 4 a.m. to show me bats flying in the night sky. I will always be grateful for these experiences. Now, with children of my own, I cherish these memories and want to create similarly magical moments for my boys.

But life is different now — we're always rushing to keep up with endless tasks, so I understand the need for balance. Through this journey, I want to promote the idea of slow living and inspire others to reconnect with nature. My roles in this brand are product designer, photographer, content creator, writer, idea seeker and social media manager. But most importantly, I’m a mother. I’m passionate about everything I do, and I believe in a greener, kinder, less toxic future that we will create together.

We feel incredibly blessed to work together as a team, combining our passions, talents, and dreams into something meaningful. It's a rare gift to share both our personal and professional lives so closely, and it brings a special kind of harmony to everything we do. Our boys, Uosis and Gluosnis, are at the heart of our inspiration — they’re our best models, always reminding us of the beauty in the simple things and the importance of staying true to our values. Their joy, curiosity, and love for nature fuel our creativity and drive us to create a brand that not only reflects who we are but also the world we want to build for them.

We also have two dogs — our first "babies" and now the best companions for our sons. Aya was rescued from the shelter, she was the first to join our family. She’s the most unique mix-breed dog I’ve ever seen! She’s like a fox – smart, wild, and always getting what she wants. She’s an unbelievable comfort seeker — she won’t go outside if it rains! And then there's Bireli, a royal German Shepherd, a lazy fluff who always finds the coziest spot in the house to lay. Despite his quirks, he’s the most loving dog ever. Seeing the bond between our boys and these dogs fills me with joy. They bring so much compassion, loyalty, and care into our lives. Truly, life is an adventure with our furry friends by our side.

OUR STORY